SWABI: Kainat Sabir, a young graduate from Edwardes College, is proving that a good idea can change a community. By starting her own clothing brand, Zara Tailors, she has opened a new door for Khyber Pakhtunkhwa (KP) women’s empowerment, helping local women earn money from the comfort of their homes.
A graduate in Economics from the Edwardes College, Peshawar, Kainat identified a glaring vacuum in the local market. While the province is rich in textile heritage, it lacked a homegrown women’s brand that combined modern scale with traditional craftsmanship.
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“I realized there was no strong, localized women’s clothing brand in Swabi or across the wider province,” Kainat said. “Zara Tailors was born to fill that gap, becoming the first initiative of its kind in our region.”
A Home-Based Economic Revolution
The brand operates through a decentralized production unit that blends hand-stitched artistry with machine precision. What sets the venture apart is its inclusive employment model.
Recognizing the mobility constraints faced by many in the area, Sabir has designed a system where young girls, homemakers, and elderly women can work directly from their homes. This model has become a cornerstone for KP women’s empowerment, allowing workers to earn a dignified income without compromising their household responsibilities. For many of these women, particularly those who are the sole breadwinners, Zara Tailors has provided a vital financial lifeline.
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Shifting Social Paradigms
The impact of the brand is not merely economic; it is cultural. Sabir notes a surprising and heartening shift in local attitudes. In a region often characterized as conservative, male family members are now actively approaching her to secure work for their skilled female relatives.
“When brothers and fathers reach out to find employment for their sisters or wives, it signals a positive social change,” Sabir remarked. “My greatest ambition remains the empowerment of mothers and sisters in KP who have the skill but lack the platform.”
Looking Toward a National Horizon
While the brand is currently rooted in Swabi, Sabir’s vision is expansive. Following the successful reception within the province, she plans to scale Zara Tailors nationwide. By expanding to other provinces, she hopes to replicate her success and continue her mission of fostering KP women’s empowerment on a grander scale.
As local industries struggle under economic pressure, Sabir’s initiative stands as a testament to the resilience of female entrepreneurs in Pakistan’s northwest, proving that social progress and business success can, indeed, go hand-in-hand.
